Prima Bella - Your Jovani retailer in Richmond VA

Posted August 18 2015

Ladies, we are now  your one and only authorized retailer of Jovani gowns in the Richmond area! Jovani offers 1000's of styles of formal dresses in their fashion lines.  We carry the full range of Jovani including their prom, homecoming, couture and pageant lines.  If we don't have the dress you want in our store we can order it for you and you will receive our great personal service in taking your measurements, handling the ordering process, steaming your dress and sending it home with you in a high quality garment bag.  

Jovani is one of the best in the business, their gowns have amazing body and movement to them.  They offer understated elegance as well as, head turning dramatic designs with long flowing trains, sparkling jewels and even my favorite, feathers. This season they have fabulous jeweled lace gowns as well.  The satin and mikado fabrics have what we call in the business a great "hand", meaning they feel good in your hand.  What do you do before you try on a dress?  Most people will run the fabric through their hand, sizing up the garment.  Jovani's fabrics have body and are heavy, yet supple and the satin's have a perfect sheen.   A rich and luxurious fabric makes the difference between a dress that has substance and moves perfectly with you and one that is limp and floppy and just hangs around you.  

Come in and try one on and see how fabulous you will look in Jovani!  See their full collection at 

Our address is:

903 N. Courthouse Rd.
Richmond, VA 23236


Here are some examples of dresses we will have in the store.

This dramatic gown has a stunning long train over a slim skirt.  Special for our store in the color fuchsia!


This is an understated elegance gown with in sumptuous satin with chunky pearls and crystals adorning the pockets.  We will be getting this dress in a ravishing red. 

We will be getting this stunning long sleeve jeweled lace two piece gown also in red.  We will also be getting a version of this dress with a short cocktail skirt that will be perfect for homecoming, New Years Eve, or a girls trip to Vegas!