Prima Bella Formals -We Register Our Prom Homecoming and Pageant Dresses

Posted September 25 2013

At Prima Bella Formals we register our prom and homecoming gowns by high school and our pageant gowns by event so you can be sure to be the only one in your dress. This means we only sell one dress of a style to each high school, pageant or event.  We register by style number of the dress.

We carry a unique and curated collection of couture and affordable designers and a range of prices for all budgets. Our dresses are not picked over and are in pristine condition plus we get new items in throughout the season so visit us often.  We are the ONLY STORE IN VA to carry the Kari Chang Couture collection so you can be sure you will have a unique dress when you buy from that line.  

Visit us at:
903 North Courthouse Rd.
Richmond, VA 23236


At the corner of Courthouse and Midlothian Turnpike.  We are across Courthouse from Bed Bath and Beyond;  and on Midlothian TNPK we are across from Chesterfield Town Center.