About Us / Hours

Prima Bella Formals is a Bridal, Wedding, Prom, Homecoming and Pageant Dress Boutique and is located in Chesterfield -Richmond, VA area.

903 North Courthouse Rd.
Richmond, VA 23236
Telephone: 804-720-5873

To keep up with us please like us on Facebook at www.facebook.com/primabellaboutique 

Follow us on Instagram @primabellaformals

Homecoming Season Hours In Effect Now:

Monday - Closed 
Tues - By Special Appointment Only
Wed - By Special Appointment Only
Thurs - 11:30 - 6:30 No Appointment Needed
Friday - 11:30 - 6:30 No Appointment Needed
Sat - 10 -4 No Appointment Needed
Sunday 11-4 No Appointment Needed


We are located on the corner of North Courthouse Rd. and Midlothian Turnpike.  We are across Courthouse from Bed Bath and Beyond, and across Midlothian from Chesterfield Town Center.  We are in a line of row house type buildings.  We are in the upstairs unit of 903.  PLEASE NOTE:  Unfortunately our store is not handicap accessible as there is a large flight of stairs to our upstairs unit.  

Prima Bella Formals - Richmond, VA


About Prima Bella Formals - Chesterfield / Richmond (NO Appointment Required at our new Courthouse location during regular business hours.  We will always accept special appointments outside of regular business hours if needed by the client) 

Prima Bella Formals - Bridal, Prom, Cocktail dress and Homecoming Boutique is located in the Richmond, VA suburb of North Chesterfield, Virginia. We are a jewel box size establishment, but each dress we offer is a unique jewel unto itself.  For our size, you will find we offer a very large selection of styles and sizes up to 24W.  We are able to maintain a large selection by rotating our stock, you will see our rotation schedule below.  Or of course you may shop all of our styles on our website at anytime .  However, please note that we have many items in our boutique that we do not offer on line so our local customers can be sure to find a unique look.  We register our prom and homecoming gowns by high school and our pageant gowns by event so you can be sure to be the only one in your dress. We carry a unique and curated collection of couture and affordable designers and a range of prices for all budgets. Our dresses are not picked over and are in great condition plus we get new items in throughout the season so visit us often.  Your formal wear shopping experience is not complete until you stop by and see what we have. 

If you enjoy personal care and attention during your important bridal, prom, homecoming or pageant shopping experience then Prima Bella is the store for you.  As a thank you for purchasing a dress we offer our local customers free lifetime steaming of your dress.  Any time you want to wear your gown again just notify us and bring it by for a free steaming. 

Here are some of the designers you will find at Prima Bella's formal wear boutique:

P.R.I.M.A. Prom , Formals and Cocktail dresses, KARI CHANG Bridals, MOB, Cocktails, Prom and Homecoming, Sue Wong Bridal and Cocktails, Tony Bowls Prom and Homecoming, SPARKLEtini Homecoming and Cocktail, and many more.  We are the only store in VA to carry the artisan limited edition Kari Chang Couture brand.  

We have luxurious sequin gowns and dresses of every color long and short.   


January - May - PROM


September - October - HOMECOMING


Again all of our styles are available on-line all of the time, and we will be happy to assist you with styles not currently featured in the store. 

We serve Richmond, VA, Chesterfield VA, Chester VA, Colonial Heights VA, Midlothian VA, Petersburg VA, Tuckahoe VA, Henrico VA, Hopewell VA, Dinwiddie, Prince George VA, and Powhatan VA, for all of their prom dress and homecoming dress needs. We look forward to seeing you soon. 



About our website

You can purchase on-line knowing our website uses 128 bit SSL Certificates designed for securing leading web sites. Trusted by over 99% of current Internet users, our Certified SSL encryption equals leading providers such as Verisign and Thawte.  However if you feel more comfortable speaking directly with someone please stop by one of our boutiques or call us.